Creating a Brand-Marketing Event or Serving as a Sole or Participating

question 133

Multiple Choice

Creating a brand-marketing event or serving as a sole or participating sponsor of events created by others is known as ________.

• A) point-of-purchase promotions
• B) sweepstakes
• C) team selling
• D) event marketing
• E) personal selling

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Definitions:

Sunshine Laws

Regulations requiring certain proceedings of government agencies to be open or available to the public, ensuring transparency and accountability.

Openness And Transparency

The practice of being open, honest, and clear about activities, decisions, and policies, fostering trust and credibility with stakeholders.

State Governments

The governing bodies of each of the states within a federal system, responsible for local legislation, administration, and services within their respective states.

Edelman Trust Barometer

An annual global study that measures the public's trust in four key institutions: government, business, media, and NGOs.