Which of the Following Questions Would Help a Marketer Evaluate

question 122

Multiple Choice

Which of the following questions would help a marketer evaluate the return on a sales promotion investment?

• A) Was the sales force successful in filtering out the good prospects from the poor ones?
• B) Did customers enjoy the events associated with the promotion?
• C) Did customers receive high-quality promotional products?
• D) Did the promotion attract new customers or more purchasing from current customers?
• E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?

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Definitions:

Common Formative Experiences

Shared experiences that contribute significantly to the socio-emotional development and shaping of young people's identities.

Generation

A group of individuals born and living about the same time, sharing similar cultural experiences and societal milestones.

Conflict Theorist

A social theorist who focuses on the inherent conflicts of interest between different social groups and uses this lens to analyze societal dynamics and changes.

Hidden Curriculum

The implicit lessons, values, and perspectives that students learn in school, which are not part of the formal curriculum.