Direct and Digital Marketing Involve Targeting Broad Segments of Customers

question 9

True/False

Direct and digital marketing involve targeting broad segments of customers.

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Definitions:

Active Audience Model

A theory that suggests media consumers are not passive recipients but actively engage with and interpret media content according to their personal experiences and social contexts.

Textual Poaching

The act of audiences and fans creating their own meanings, interpretations, or adaptations from media contents originally produced by others.

Magic Bullet Theory

A model in media studies suggesting that mass media messages have a direct, immediate, and powerful effect on the public.

Uses and Gratifications Theory

A theory in media studies and communication that explains how people actively seek out specific media and content to satisfy individual needs or desires.