Search Advertisers Buy Search Terms from the Search Site and Pay

question 28

True/False

Search advertisers buy search terms from the search site and pay whenever the search terms come up in the results of a consumer's search.

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Definitions:

Patent Rights

Legal rights granted by a government to an inventor, giving the inventor exclusive rights to use, sell, or license an invention for a certain period of time in exchange for public disclosure of the invention.

Personal Property

Any non-real estate property, which can include movable objects, vehicles, furniture, and intellectual properties.

Inter Vivos

A legal term used to describe an action or a gift that takes place or is given during the lifetime of the giver.

Donor

An individual or organization that gives something voluntarily, often a sum of money or a blood donation, without expecting anything in return.