To Enable Customers to Opt Out of Seeing Particular Ads

question 129

Multiple Choice

To enable customers to opt out of seeing particular ads, marketers use a(n) ________. This is added to behaviorally targeted online ads to tell consumers why they are seeing a particular ad.

• A) advertising option icon
• B) opt-in question
• C) X to close the ad
• D) survey
• E) questionnaire

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Definitions:

Type II Error

Deciding wrongly that there was no significant result when in fact there was.

Interval and Ratio

Levels of measurement in statistics where interval data has no true zero point and ratio data has a meaningful zero, allowing for comparison of ratios.

ANOVA

Analysis of variance. A comparison of the variance within groups with the variance among groups. See also MANOVA.

Multivariate

Pertaining to three or more variables, as in multivariate analyses or multivariate statistics.