Which of the Following Is a Competitive Position or Role

question 53

Multiple Choice

Which of the following is a competitive position or role that firms play in the target market?

• A) surrogate consumer
• B) market analyst
• C) market maven
• D) market nicher
• E) laggard

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Definitions:

Stiff

A description of something difficult to move or bend, often used to describe muscles or items that are not flexible.

Impression

In marketing and psychology, an impression signifies the instance when an individual interacts with or views an advertisement or any form of media, creating a mental image or judgment.

Communicates

The act of conveying information, ideas, or feelings to others through speech, writing, or another medium.

Visual

Pertaining to the sense of sight, visual elements include all parts of a presentation or document that can be seen, such as graphs, images, and formatting, which enhance understanding or aesthetic appeal.