Firms That Serve Small Segments Not Being Pursued by Other

question 4

Multiple Choice

Firms that serve small segments not being pursued by other firms are called ________.

• A) market followers
• B) market mavens
• C) market challengers
• D) market nichers
• E) market leaders

Understand the diverse forms and platforms of social media.

Identify the unique features and functions of different social media platforms.

Recognize the impact of social media on relationships and engagement.

Comprehend the concept and importance of Return on Relationships (RoR) in social media.

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Definitions:

Sympathetic Arousal

The activation of the sympathetic nervous system, leading to physiological changes such as increased heart rate, blood pressure, and energy release, often in response to stress or danger.

Tend-And-Befriend Response

under stress, people (especially women) often provide support to others (tend) and bond withand seek support from others (befriend).

Psychoneuroimmunology

The study of how psychological, neural, and endocrine processes together affect the immune system and resulting health.

General Adaptation Syndrome

A model describing the body's short-term and long-term reactions to stress, including stages of alarm, resistance, and exhaustion.