Examlex
The problem solving approach followed by an organizational buyer in a modified rebuy situation is:
Discrimination
Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.
Stereotypes
Overgeneralized beliefs about a particular category of people, which can influence perceptions and behavior in a biased way.
Prejudice
Preconceived opinion or judgment without adequate information or experience, often leading to biased attitudes towards individuals or groups.
Stigma
A mark of disgrace associated with a particular circumstance, quality, or person that can lead to discrimination or social rejection.
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