When Business Marketers Are Assessing Which of Their Current Customers

question 59

Multiple Choice

When business marketers are assessing which of their current customers represent the best opportunities for growth,which of the following factors should be considered?

• A)The cost-to-serve the customer.
• B)Projected profit margins.
• C)The current share of the wallet the firm has attained.
• D)All of the above.
• E)Only (a)and (b).

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Definitions:

Reduce

To decrease in size, quantity, or intensity, often in reference to waste management or minimizing resource consumption.

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The process of adapting to significant changes in one's life, which can be a source of stress.

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Holmes And Rahe

Psychologists who developed a scale to measure stress based on major life events and their impact on an individual's health.