Advanced Technologies,Inc

question 32

Multiple Choice

Advanced Technologies,Inc. faces a forecasting dilemma. They wish to evaluate the level of sales that a new technology might enjoy in 2014. Historical data is limited and of little value since the new product is not well defined and the product concept is unique. Which forecasting approach would appear to be most appropriate?

• A)time series analysis
• B)input/output analysis
• C)the sales force composite
• D)regression analysis
• E)the Delphi method

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Definitions:

Dissatisfiers

Factors or elements in a situation or product that can cause dissatisfaction if missing or poorly executed, though their presence does not necessarily increase satisfaction.

Herzberg

Refers to Frederick Herzberg, an American psychologist known for introducing the two-factor theory, also known as Herzberg's motivation-hygiene theory, in workplace management.

Behavior Modification

A therapeutic approach aimed at changing specific behaviors using various techniques such as reinforcement and punishment.

Skinner's Belief

Refers to B.F. Skinner's theory that behavior is determined by its consequences, reinforcements, or punishments, which lead to an increase or decrease in that behavior.