Examlex
The business market can be segmented on several bases. Macro bases of segmentation center on:
Curds
A dairy product obtained by coagulating milk in a cheese-making process, known for their mild flavor and soft texture.
Whey
A by-product of cheese production, consisting of the liquid remaining after milk has been curdled and strained; rich in protein and used in dietary supplements and food products.
Utility Function
This represents how consumer preferences can be quantified based on different levels of consumption of various goods and services.
Income Rises
An increase in the amount of money earned by an individual or household, which can affect consumption patterns and demand for goods and services.
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