The Personal Characteristics of Decision-Makers in Buying Centers, Such as Their

question 97

True/False

The personal characteristics of decision-makers in buying centers, such as their decision style and confidence, are examples of macrolevel bases of segmentation.

---

Definitions:

Stereotype Threat

The risk of confirming negative stereotypes about one's group, which can impair performance in areas such as academics or sports.

Racial Differences

Refers to the distinctions in physical traits and cultural practices among people that are often grouped based on their race.

Ethnic Differences

Variations in culture, tradition, and practices among different ethnic groups.

Outgroup Members

Individuals or groups that are perceived as being different or apart from one's own group.