Research on New Service Success Suggests That

question 47

Multiple Choice

Research on new service success suggests that:

• A)the determinants of success for new services closely resemble those found for successful new products.
• B)a well managed service development process is crucial.
• C)successful projects provide clear customer benefits.
• D)all of the above.
• E)(b)and (c)only.

---

Definitions:

Unenforceable

Describing a contract or agreement that cannot be legally enforced or compelled in a court of law.

Article 2A

A provision within the Uniform Commercial Code that governs the leasing of personal property in the United States.

Leases

Contracts in which one party (the landlord) grants another party (the tenant) the right to use real estate for a specified period in exchange for payment.

UCC

Uniform Commercial Code, a comprehensive set of laws governing all commercial transactions in the United States.