When Xerox Offers a Total Satisfaction Guarantee That Allows Customers

question 26

Multiple Choice

When Xerox offers a Total Satisfaction Guarantee that allows customers to return copiers for any reason,this is an example of:

• A)word of mouth.
• B)developing tangible clues.
• C)service bundling.
• D)none of the above.

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Definitions:

Cash Balances

Cash Balances are the amount of cash or cash equivalents that a company or an individual holds.

Transactions

The action of buying or selling in a business context, or the records of these actions.

Business Operations

The activities that businesses engage in on a day-to-day basis to increase the value of the enterprise and earn a profit.

EOQ

Economic Order Quantity, a formula used to determine the optimal quantity of inventory to order that minimizes total inventory costs.