Perishability Is a Unique Service Characteristic

question 57

Multiple Choice

Perishability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Use physical cues in promotions to help customers evaluate service quality.
• C)Emphasize strict quality control standards.
• D)High-level training for service personnel.

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Definitions:

Sarbanes-Oxley (SOX)

A U.S. federal law enacted to protect investors by improving the accuracy and reliability of corporate disclosures, enhancing financial reporting and corporate governance.

Securities and Exchange Commission

A U.S. regulatory agency responsible for enforcing federal securities laws, regulating the securities industry, and overseeing the nation’s stock and options exchanges.

Small Business Administration

A U.S. government agency that provides support to entrepreneurs and small businesses, including loans, grants, and resource guides.

Internal Revenue Service

The U.S. federal agency responsible for the administration of tax laws and the collection of taxes, commonly referred to as the IRS.