In Following a "Solutions" Strategy" for B2B Services,solution Effectiveness Can

question 59

Multiple Choice

In following a "solutions" strategy" for B2B services,solution effectiveness can be enhanced by the supplier by

• A)Laying out a blueprint to guide employees on creating a solution
• B)Documenting the history of prior customer solution engagements
• C)Developing complimentary incentives for all of the staff that may be involved
• D)Only a and c
• E)All of the above

---

Definitions:

Wholesaling

The sale of goods to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers.

Retailers

Entities that sell goods or commodities directly to consumers, operating in both physical locations and online platforms.

Merchandise

Goods that are bought and sold in any business, especially those in the retail industry.

Modified Rebuy

A buying situation in which the customer’s needs change slightly or they are not completely satisfied with the product they purchased.