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An emphasis on strict quality control standards is necessitated by service variability.
Q1: Low switching costs allow a buyer to
Q6: Having a relationship orientation is critical to
Q13: The availability of good intermediaries and product
Q19: Motorola introduced a new personal communicator priced
Q46: Marketing strategies can fail if business marketers
Q47: New product ventures require systematic thought.
Q48: A finely-tuned market segmentation strategy is critical
Q52: Business marketing channels typically include fewer types
Q66: When the business service marketer attempts to
Q89: Compare and contrast the different quantitative sales