When Evaluating Channel Alternatives,if the Existing Channel Is About as Good

question 68

Multiple Choice

When evaluating channel alternatives,if the existing channel is about as good as it can be and if customer satisfaction is low,:

• A)an alternative channel should be utilized.
• B)the fault is not with the channel design,it is with poor management.
• C)the existing system can be changed without sacrificing management goals.
• D)none of the above.

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Definitions:

Bonds Payable

Long-term liabilities representing borrowed money that a company must repay to bondholders, typically with periodic interest payments.

Long-Term Investment

Investments in securities or assets intended to be held for several years or more to generate long-term returns.

Cash Surrender Value

Cash surrender value is the amount of cash that a life insurance policyholder can receive upon the cancellation of their policy before its maturity or the insured event.

Capital Lease

A lease agreement considered to have the economic characteristics of asset ownership, thus it is recorded as an asset and liability on the balance sheet.