Which of the Following Factors Should Be Considered When Planning

question 31

Multiple Choice

Which of the following factors should be considered when planning an effective trade show communications strategy?

• A)The focus of the marketing efforts.
• B)The appropriate show mix.
• C)The functions performed by the trade show in the total marketing communications program.
• D)All of the above.
• E)Only (a)and (c).

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Definitions:

Productivity

Refers to the efficiency of production in terms of the amount of goods or services produced relative to the inputs used, such as labor and capital.

NLRA

The National Labor Relations Act, US legislation that protects the rights of employees to organize and to bargain collectively with their employers.

Global Market

An international economic system allowing goods, services, and capital to move across national borders, increasing market competition globally.

Mass Manufacturing

A production process characterized by the large-scale manufacture of standardized products, utilizing assembly lines and advanced technology to achieve high efficiency.