The Sales Resource Grid Indicates That a Particular Territory (Planning

question 47

Multiple Choice

The sales resource grid indicates that a particular territory (planning and control unit) possesses high PCU opportunity but low sales organization strength. This suggests which of the following sales resource assignments?

• A)Invest a high level of sales resources to take advantage of opportunity.
• B)Invest a minimal level of sales resources; selectively eliminate resource coverage; possible elimination of PCU.
• C)Either direct a high level of sales resources to improve position and take advantage of opportunity or shift resources to other planning and control units.
• D)Invest a moderate level of sales resources to maintain current position.

---

Definitions:

Exophthalmia

A condition where the eyeballs protrude abnormally, often due to thyroid disease, causing a distinctive bulging of the eyes.

Thyroid Hormone

Hormones produced by the thyroid gland, crucial for regulation of metabolism, energy generation, and the growth and development of the body.

Prostaglandins

A group of physiologically active lipid compounds having diverse hormone-like effects in animals.

Adrenal Cortex

The outer portion of the adrenal gland that produces a variety of hormones including corticosteroids and androgens.