In a Discussion of Psychographics, Which of the Following Is

question 56

Multiple Choice

In a discussion of psychographics, which of the following is false?

• A)is an attempt to explain the significance of differences in demographics
• B)sharpens the search for prospects beyond demographic data
• C)reveals only a skeleton and not a person
• D)challenges good copywriters to appeal to the interests of a specific segment's lifestyle
• E)reveals the soul of a person

Identify components of product costs including direct materials, direct labor, and manufacturing overhead.

Distinguish between manufacturing costs (direct materials, direct labor, and overhead) and non-manufacturing costs (period costs).

Recognize management functions within the manufacturing environment, including planning, directing, and controlling.

Understand the implications of automation on product cost components.