Which of the Following Are Interrelated Evaluations That Are Required

question 8

Multiple Choice

Which of the following are interrelated evaluations that are required to design a marketing strategy?

• A)How much should be spent on marketing in the planning period?
• B)How are marketing dollars to be allocated?
• C)Within each element of the marketing strategy,how should dollars be allocated?
• D)Which segments,products,and geographic areas are most profitable?
• E)All of the above.

---

Definitions:

Behavioral

Pertaining to observable actions or responses in humans or animals.

Psychoanalytic

Pertaining to a psychological theory and therapeutic method developed by Sigmund Freud, focusing on unconscious motives and conflicts.

Humanistic

A psychological perspective focusing on individual potential and stress on the importance of growth and self-actualization.

Gestalt

A psychological theory that proposes that the human mind considers objects in their entirety before, or in parallel with, perception of their individual parts, suggesting the whole is greater than the sum of its parts.