Because the Firms That Utilize This Type of Marketing Communication

question 26

Short Answer

Because the firms that utilize this type of marketing communication are basically people enterprises, ________ almost always has a strong institutional component, keeping the same slogan, theme, or identifying mark over long periods of time to increase consumer awareness.

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Definitions:

Digital Divide

The gap between individuals, households, or areas with differing levels of access to information and communication technology.

Computer Literacy

The basic ability to use a computer and perform tasks such as creating documents, using the internet, and sending emails.

Private Ownership

The state or fact of exclusive rights and control over property, which can be either an individual or a corporate entity.

Collaborative Consumption

The practice of sharing, bartering, lending, trading, or renting access to products or services, facilitated by community-based online services.