If a Business Marketer's Product Has Applications Only Within a Few

question 32

True/False

If a business marketer's product has applications only within a few industries, horizontal publications are a logical choice.

---

Definitions:

Apple Polishing

Informal practice of attempting to gain favor by flattering or trying to please someone.

Groupthink

In a group environment, the need for consensus or conformity creates a psychological effect that results in poor or illogical decisions.

Outside Experts

Specialists or professionals from outside an organization who are hired to provide insight, advice, or services in their area of expertise.

Power and Loyalty Cliques

Groups within an organization characterized by their members' mutual influence and allegiance, which can impact workplace dynamics and politics.