An Ernst & Young Study of Truly New Products That

question 58

True/False

An Ernst & Young study of truly new products that created a new product category showed a 33% failure rate.

---

Definitions:

Midlife Crisis

A psychological crisis occurring in middle age, characterized by emotional turmoil, identity questioning, and lifestyle changes.

Berkeley Longitudinal Studies

A series of research projects that followed the development of children into adulthood, focusing on various psychological aspects.

Levinson

Refers to Daniel Levinson, a psychologist who proposed a theory of stages of adult development, including the midlife transition.

Empty Nest Syndrome

Feelings of sadness or loneliness experienced by parents after children grow up and leave home to begin their independent lives.