The Fundamental Objective of Advertising Is That It Must

question 84

Multiple Choice

The fundamental objective of advertising is that it must:

• A)lead to a purchase.
• B)trigger an effective marketing plan.
• C)be cost effective.
• D)communicate.
• E)entertain.

---

Definitions:

Expenditures

Payments or outlays of money to cover costs or expenses.

Salaries

Periodic payments made to employees, usually on a monthly or biweekly basis, in return for labor services performed.

Real GDP

The measure of a country's economic output adjusted for price changes, such as inflation or deflation, providing a more accurate reflection of the economy's size and how it's growing over time.

Nominal GDP

The market value of all final goods and services produced within a country in a year, measured in current prices without adjusting for inflation.