The Advantages of a Successful Brand-Extension Strategy Include

question 20

Multiple Choice

The advantages of a successful brand-extension strategy include:

• A)adding equity to an existing brand name.
• B)modifying the core brand in the minds of loyal consumers.
• C)reducing advertising expenditures to build awareness for the brand.
• D)reducing costs of marketing efforts for the brand.
• E)limiting damage done by competing brands.

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Definitions:

Farm Output

The total quantity of agricultural products produced by farms, including crops and livestock, within a certain period.

Railroad Rates

The prices charged by rail transport companies for the conveyance of passengers and goods on their networks.

Electoral College

A body of electors established by the United States Constitution, tasked with electing the president and vice president of the United States.

Presidential Elections

The process by which a country’s voters select the President, typically through either direct vote or an electoral college system.