The Building Blocks That Generate a Brand's Value Are

question 59

Multiple Choice

The building blocks that generate a brand's value are:

• A)image, money, and trust.
• B)image, trust, continuity.
• C)trust, image, and familiarity.
• D)trust, familiarity, and continuity.
• E)continuity, familiarity, and positioning.

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Definitions:

Situational Cues

Environmental signals that influence an individual's behavior in a particular context.

Activated Automatically

The process where certain responses or functions are initiated without conscious decision making.

Classical Conditioning

A conditioning method where a response initially triggered by one stimulus eventually gets triggered by another stimulus, due to their repeated association.

Instrumental Learning

A learning process in which an individual learns to associate behaviors with their consequences, leading to changes in behavior.