Challenges in Positioning That Advertisers Could Face Include

question 69

Multiple Choice

Challenges in positioning that advertisers could face include:

• A)sticking to appeals that are undervalued.
• B)damaging a product image by changing the appeals.
• C)expanding into a market well beyond the tipping point for the product.
• D)knowing the competition so well that you take them for granted.
• E)keeping the focus on a single position in all conditions.

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Definitions:

Inputs and Outputs

Refers to the materials, information, or people that enter a system (inputs) and the results or products that come out of it (outputs).

Coordination of Effort

The organisation of individual and group efforts in a way that maximizes efficiency and achievement of common goals.

Common Purpose

A shared goal or vision that unites a group of individuals or an organization.

Division of Labor

The allocation of different parts of a manufacturing process or task to different individuals in order to improve efficiency.