According to David Aaker, the Most-Used Positioning Strategy Is

question 85

Multiple Choice

According to David Aaker, the most-used positioning strategy is:

• A)to associate an object with a product attribute or characteristic.
• B)to associate an object with a consumer or consumer group.
• C)to stake out what position you seek to own.
• D)to identify the competition who must be overcome.
• E)to have the guts to occupy the position sought.

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Definitions:

Overhead

The ongoing administrative and operational costs not directly attributable to the production of goods or services, such as rent and utilities.

Residual Income

The income that remains after deducting all required costs of capital from operating profits, often used to assess divisional or project performance.

Average Total Assets

A financial metric calculated by averaging a company's total assets at the beginning and end of the accounting period.

Operating Expenses

Costs associated with the day-to-day functions of a business, excluding direct production costs, such as rent, utilities, and payroll expenses.