What Elements Were Missing in Most Advertising During the Very

question 27

Multiple Choice

What elements were missing in most advertising during the very early twentieth century?

• A)a system for easily accessible national distribution of goods
• B)an ethical framework for creating promotional messages and valid, reliable research to measure effectiveness
• C)an association that monitored the efforts of advertisers
• D)a movement toward urbanization and public education
• E)product images and slogans

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Definitions:

Fovea

A tiny pit located in the macula of the retina that provides the clearest vision of all by having a high concentration of cones and no rods.

Color Vision

The ability of the visual system to distinguish objects based on the wavelengths of the light they reflect or emit.

Dark Adaptation

The method through which eyes enhance their ability to perceive dimly lit environments.

Rods

Photoreceptor cells in the retina of the eye that are sensitive to low levels of light and are primarily responsible for night vision.