Historically, in the Advertising Process, Which Came First

question 29

Multiple Choice

Historically, in the advertising process, which came first?

• A)creative execution
• B)the concept
• C)media placement
• D)broad marketing and advertising strategies
• E)qualitative assessment

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Definitions:

Multiparty Negotiations

Talks or discussions involving more than two parties aiming to reach a mutual agreement or resolve a dispute.

Tight Control

involves closely managing or regulating conditions, processes, or situations to achieve desired outcomes.

Information Management

The process of collecting, storing, organizing, and controlling access to information to support decision-making and other organizational activities.

Sharing

The act of giving a portion of what one has to others, often seen as a cooperative behavior.