To Measure the Weight of the Schedule of Spots in a Number

question 36

Short Answer

To measure the weight of the schedule of spots in a number of programs and/or dayparts, media buyers depend on the measure known as ________.

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Definitions:

Memory System

The complex processes and structures within the brain responsible for encoding, storing, and retrieving information.

Sensory Memory

The shortest-term element of memory, which acts as a buffer for stimuli received through the senses and holds information in its original sensory form for a very brief duration.

Short-Term Memory

A cognitive system with a limited capacity that is responsible for the temporary holding of information available for processing.

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.