Online Competitors Introduced Two New Concepts That Challenged Newspaper Executives

question 21

Multiple Choice

Online competitors introduced two new concepts that challenged newspaper executives to maintain the foothold their classified advertising sections had. The concepts are:

• A)total-market coverage and inserts.
• B)aggregation and vertical sites.
• C)zoning and blown-ins.
• D)co-ops and preferred-position rates.
• E)amelioration and suspension.

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Definitions:

Privacy Of Recipients

The protection of personal and sensitive information belonging to individuals receiving services, such as healthcare or financial aid.

Output Devices

Hardware used to communicate the results of data processing carried out by an information processing system to the outside world.

Modems

Electronic devices that modulate and demodulate signals for the transmission and reception of data over telephone lines or other communication networks.