Examlex
Discuss what newspapers need to do in order to appeal more to advertisers.
Corporate Strategy
A strategy that sets long-term direction for the total enterprise.
Business Strategy
A strategy that identifies how a division or strategic business unit will compete in its product or service domain.
SBU
Acronym for Strategic Business Unit, a separately managed division or unit of a company that has its own mission, objectives, and competitors.
Means-end Fashion
A logical manner of thinking that focuses on achieving specific outcomes through the most efficient use of resources or actions.
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