In a Marketing Environment, "To Expand Brand Usage by Encouraging

question 83

Multiple Choice

In a marketing environment, "to expand brand usage by encouraging product uses in addition to usual use" is an example of:

• A)a marketing objective.
• B)an advertising objective.
• C)a sampling objective.
• D)a promotional objective.
• E)a short-term sales objective.

---

Definitions:

Audience Effect

The impact on an individual's performance when they are aware they are being observed by others.

Co-action Effect

A phenomenon where the presence of others engaged in the same task can improve individual performance.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on well-practiced tasks.

Achievement Motivation

Factors that move people to seek success in academic settings.