In Split-Run Editions, Advertisers Can Test the Effectiveness Of

question 32

Multiple Choice

In split-run editions, advertisers can test the effectiveness of:

• A)the size of the ad.
• B)the headline or illustration.
• C)the position in the publication.
• D)the size and position of a coupon.
• E)the geographic difference.

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Definitions:

Memory Loss

The inability to remember information or experiences, which can be temporary or permanent.

Lateral Geniculate Nuclei

A part of the brain located in the thalamus that acts as a relay center for visual information received from the retina before it is sent to the visual cortex.

Activation-Synthesis

A theory of dreaming that suggests dreams are the result of the cerebral cortex interpreting random signals from the lower brain during REM sleep.

Reticular Formation

A network of neurons in the brainstem that's involved in arousal, wakefulness, and transmitting sensory information to the brain.