As an Advertiser, If You Wanted to Know About a Magazine's

question 83

Multiple Choice

As an advertiser, if you wanted to know about a magazine's readership-in the sense of who the readers are, including pass-along readers, and why they buy particular magazines-you would NOT use research data compiled by:

• A)ABC.
• B)Mediamark Research Inc. (MRI).
• C)Simmons Market Research Bureau (SMRB).
• D)Research on Publications (RoP).
• E)MNI Business Network.

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Definitions:

Prime Costs

The direct costs of production, typically consisting of direct materials and direct labor.

Indirect Labour

Workers in a manufacturing process whose activities are not directly related to the production of specific goods or services, such as maintenance staff and managers.

Cost of Goods Purchased

The total expense for raw materials and goods acquired for resale by a company during a specific period, excluding any indirect costs.

Transportation Inward

Costs incurred to bring materials to a business, often included as part of inventory costs.