Discuss the Primary Considerations Used by a Media Planner to Determine

question 88

Essay

Discuss the primary considerations used by a media planner to determine whether magazines in general, or a specific title, should be included in what they present the client.

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Definitions:

Contextual Performance

Non-job-specific tasks, behaviors, and activities that contribute to organizational effectiveness, such as teamwork, interpersonal communication, and adaptability.

Job Embeddedness

The extent to which employees feel attached to their jobs and less likely to leave, influenced by factors like links to the community, fit with the job, and what they would have to sacrifice if they left.

Career Management

The ongoing process of preparing, implementing, and monitoring career plans undertaken by the individual alone or in concert with the organization’s career systems.

Disengagement Stage

This term refers to the final phase of a relationship or process where parties begin to withdraw or separate from each other.