Although Traditional Billboards Are the Primary Source of Out-Of-Home Advertising

question 49

Multiple Choice

Although traditional billboards are the primary source of out-of-home advertising revenues-accounting for 66 percent-categories include all of the following EXCEPT:

• A)street furniture.
• B)alternative outdoor.
• C)transit.
• D)stadiums.
• E)gas pumps.

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Definitions:

Debt

An amount of money borrowed by one party from another, to be repaid typically with interest.

Cost of Equity

The return a firm theoretically pays to its equity investors to compensate for the risk they undertake by investing in the company.

Cost of Debt Financing

The total expenses a company incurs in order to borrow money, including interest payments, transaction fees, and any other associated costs.

Business Risk

The exposure to factors that can lead to a reduction in the value of an investment or in the revenues of a business.