The Challenge to Create a Picture with Few Words for People

question 68

Multiple Choice

The challenge to create a picture with few words for people in fast-moving traffic to see at a distance is tough enough, but the ultimate challenge for outdoor advertising is to:

• A)meet all those unique requirements of the medium in a way that moves customers to buy a product or service.
• B)find the ideal location for the vehicle.
• C)do so cheerfully.
• D)deliver value to the marketplace and advertiser simultaneously.
• E)appeal to multicultural and multilingual markets on a single board.

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