________ Attempts to Find Those Characteristics of Current Customers That

question 95

Short Answer

________ attempts to find those characteristics of current customers that relate most meaningfully to prospects, thus allowing companies to enhance profitability by examining how they have been successful in the past and applying those lessons in the future.

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Definitions:

Disjoint

Referring to sets that have no elements in common; also used to describe events that cannot occur at the same time.

Proportion

The fraction of times an event occurs relative to the total number of trials or instances.

M&M Candy

A brand of colorful, button-shaped chocolates with a letter "m" printed on them, encased in a sugar shell.

Drawn

A term used to describe an outcome or result that ends in a tie or no clear winner, or the process of extracting or pulling something.