Search, Referred to as Keyword Advertising, Is Expected to Help

question 67

True/False

Search, referred to as keyword advertising, is expected to help to double digital advertising revenues by 2015.

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Definitions:

Manipulation Check

A procedure to determine if the experimental manipulation of the independent variable has the intended effect on the participants.

Independent Variable

The variable that is manipulated to observe its effect on the dependent variable.

Ceiling Effect

A limitation in data measurement where higher values become indistinguishable due to the upper limit of the scale being reached.

Confounding

An uncontrolled variable varies systematically with an independent variable; it is impossible to separate the effect of the independent variable from the confounding variable.