If You Want to Emphasize Features of Your Product or Service

question 36

Short Answer

If you want to emphasize features of your product or service that are primarily important but cannot possibly be included in the headline, you need to use ________ to explain how the promise in the headline will be fulfilled.

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Definitions:

Historical Cost

An accounting method where assets are listed and valued on the balance sheet at their original purchase price.

Current Cost

Current cost refers to the cost of purchasing an asset or replacing a liability at current market rates, as opposed to historical purchase prices.