Advertising Is Usually Used as One Step in the Process

question 59

Multiple Choice

Advertising is usually used as one step in the process of building awareness and brand equity that could lead to a future sale, whereas direct response's main purpose is to:

• A)make the customer fully aware of a service or product.
• B)fit an appeal to the demographics of the prospect.
• C)create an immediate sale.
• D)fit an appeal to the psychographics of the prospect.
• E)verify the contact information on the purchased list.

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Definitions:

Right To Cure

A legal right allowing a party in breach of contract a period of time to fix or remedy the breach before facing legal consequences or termination of the contract.

NonConforming Goods

Products delivered under a contract that fail to meet the specifications or quality standards agreed upon by the buyer and seller.

Price Allowance

Price Allowance is a discount or reduction in price, usually granted by a seller to a buyer, to account for damage, defects, or promotions.

Tender

An offer of money or service in payment or performance of an obligation.