Applying the CRM Concept, a Company Using Sophisticated Software and the Internet

question 96

Multiple Choice

Applying the CRM concept, a company using sophisticated software and the Internet could achieve:

• A)higher customer loyalty and retention.
• B)reduced costs for repairs.
• C)less need for Web site security.
• D)reduced manufacturing costs.
• E)less cross-selling.

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Definitions:

Encoding

The process of converting ideas into a form that can be comprehended by others, often used in communication.

DineEquity

A company that owns and operates chain restaurants, known for its franchise model in the food industry.

Personal Mission Statement

A succinct expression of one's values, goals, and ambitions, intended to provide direction and motivation.

Face-To-Face Dialogue

A form of communication where participants talk directly with each other in person, allowing for immediate feedback and nonverbal cues.