If You Wanted to Reach Consumers Under the Age of 18

question 76

Multiple Choice

If you wanted to reach consumers under the age of 18, you might want to place your Internet advertising during which daypart?

• A)evenings and weekends
• B)early morning
• C)daytime
• D)overnights
• E)early and mid-mornings

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Definitions:

Correlation Coefficient

A statistical measure that indicates the extent to which two or more variables fluctuate together, showing the strength and direction of a linear relationship between them.

Variables

Elements, features, or factors that are likely to vary or change and can be manipulated, measured, or controlled in scientific research.

Independent Variable

A factor or condition that is intentionally varied by the researcher to observe its impact on the dependent variable in an experiment.

Dependent Variable

In an experiment, it is the variable that is being tested and measured, expected to change as a result of manipulations to the independent variable.