When It Comes to DRTV, Which of the Following Would

question 83

Multiple Choice

When it comes to DRTV, which of the following would NOT be an inherent advantage?

• A)shows product in use
• B)creates excitement for product demonstrations in realistic circumstances
• C)inexpensive way to rid TV of commercials
• D)significant way to test various product benefits and measure sales response
• E)almost immediate results compared to almost all other media F)time sensitivity related to a spot

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Definitions:

Held-to-Maturity Securities

Financial assets that the holder has the positive intent and ability to hold until a specified maturity date.

Debt Securities

Financial instruments that signify amounts owed by the issuer to the holder and include terms regarding repayments and interest rates.

Trading Securities

Financial assets bought and held primarily for sale in the short term to generate income on short-term price differences.

Investment Account

An account held at a financial institution or brokerage that holds assets like stocks, bonds, mutual funds, and other investments.