If, in Your Promotion Strategy, You Were Concerned Most About

question 85

Multiple Choice

If, in your promotion strategy, you were concerned most about your level of dominance in the product category, you would be looking at

• A)customer attitudes
• B)customer buying attitudes
• C)brand strategy
• D)advertising strategy
• E)trade environment

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Definitions:

Self-Fulfilling Prophecy

A prediction or expectation about a situation or behavior that leads individuals to act in ways that make the prediction come true.

Aboriginal Employee

A worker identified as being native or original to a particular region, often reflecting specific hiring considerations or policies.

Competence

Refers to having the necessary ability, knowledge, or skill to do something successfully or efficiently.

Indirect Institutional Discrimination

Practices or policies in institutions that may not explicitly discriminate, but result in unequal treatment of certain groups.