Which of the Following Is NOT Characteristic of Focus Group

question 97

Multiple Choice

Which of the following is NOT characteristic of focus group research?

• A)Trained moderator leads a group, usually of prime prospects.
• B)Interviews last for up to two hours.
• C)Client can watch the interview from behind a one-way mirror.
• D)a quantitative research tool
• E)Groups can be videotaped for later review.

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Definitions:

Discount

A reduction from the usual cost of something, often used to encourage sales or prompt early payment of invoices.

Face Value

The nominal value or dollar value printed on a bond or stock certificate.

Bonds

Debt securities issued by entities such as corporations or governments to raise funds, which obligate the issuer to pay back the principal amount with interest by a specified date.

Cash Received

The amount of money that a business or individual has obtained from various sources, including transactions, investments, or financing.